Our Vision is to achieve a fully sustainable agricultural community in Kenya.

Our mission is to provide high quality, affordable and sustainable agricultural and agribusiness products and services to farming communities in Kenya.

Our objectives are categorized into provision of organic farming products and services, training of farmers on organic farming practices and development of entrepreneurs in Kenya.

ADEA Agrovet is expecting to have a network of 10,000 farmers in Kenya served by 100 microentrepreneurs in the communities in the next two years. These microentrepreneurs will operate as ADEA Retails.

To be able to manage this network and effectively communicate to them, we will connect the ADEA Agrovet with 100 ADEA Retails and the 10,000 farmers together. We will develop both web and short messaging systems (SMS) portals to be able to service the network effectively. Most of the farmers have cellphones and with the ICT system in place, we will be able to relay messages to them in real time.

In future, we would like to connect the urbanites and diaspora kenyans, who mostly are the youths to their parents back in the rural areas and engage them in programs where they can give back to the parents by buying them agricultural inputs. Website will do this quite well since most of them could access internet and order the products for their parents online.

ADEA's expansion strategy is through franchising. After getting 100 ADEA Retails and 10,000 farmers behind it, ADEA will fully automate its systems to make it more effective and efficient. The end result is an efficient, sustainable business model (Prototype) ready for replication.

We will replicate the ADEA Model through franchises to Young Social Enterpreneurs in the community. In the following three years, we will replicate the model to 30 entrepreneurs in 30 districts in Kenya.