Project information

StatusFinalist
URLGo to website
CategoryCulture
New media
CountryBrazil
Operational areasUrban
Target groupsYouth, Women, Men
Fixed connectionCable
Wireless connectionWiFi, GSM
Access pointsGovernment office, Business, Home, School, Library, Telecenter, Cafe
InteractLandline Phone, Desktop Computer, Cellphone, Laptop, PDA
Software License TypesProprietary

Project location

Random images Challenge 2008

Viva Favela

  • Brief description
  • Viva Favela is Viva Rio’s largest IT Program , focused on the social and digital inclusion of children, teenagers and youth in poor neighborhoods, who are particularly exposed to risks in a conflictive environment.

  • Vision, Objectives and Goals
  • Digital exclusion entails three broad issues: access, training and content. The Web Portal Viva Favela provides specific and general information to the public of favelas and low income groups in the periphery. The web portal is entirely designed to answer the needs and interests of interaction of cultural promoters, artists and the general public who search for information about low income communities. Difficulties in access involve (i) lack or poor dial-up network and (ii) high cost of hardware and software. Wireless connection has been the solution found for the first problem, through a partnership between Viva Rio and two telecommunication companies. The use of wireless technology by Viva Rio has gained international recognition. It received the award granted in 2001 by the International Wireless Communication Association for the best project for low income communities. Public use of Internet at low prices (US$0,60 per hour) in Telecenters located in Favelas is a second approach to the access problem. Viva Rio operates 4 such centers, called “Future Stations”, on a self sustaining basis. Future Stations offer a wide range of services, from virtual access for entertainment, labour market information and business opportunities. The “B2B in the favelas” project, linking up local micro trade to large scale suppliers and logistics is a wonderful example of success. Furthermore, Viva Rio is currently negotiating the start of a larger technology recycling program aimed at offering used computers for domestic use at low prices (about US$130 per unit). Training addresses the large educational plight affecting poor teenagers and youth in Brazil. In partnership with Roberto Marinho Foundation, Viva Rio has developed a methodology for a fast recovery of the lost years of study. This program, called “Community Telecourse”, was initiated by Viva Rio in 1997 and has gained national scope (an overseas experiment was made in East Timor. It should work well in Angola and Moçambique). Over 60.000 students have attended the class rooms co-ordinated by Viva Rio in churches and neighborhood associations. In addition to the school disciplines, curriculum includes gender relations, environment, human rights, first job information, first aid and computer training.

  • How does ICT contribute to the organisational objectives
  • Viva Favela portal is the favelas spot in the world wide web. Viva Favela uses the internet to spread the favela´s culture through reporting, articles and photographs. It vividly demonstrates that there is more than violence and poverty in these places. Local people become amateur IT-jornalistic correspondents, writing about their day-to-day life in the community using multimedia tools. Our site has become very popular and frequently visited. It has become a reference for the mainstream media who are interested in understanding the lifestyle in these communities.
  • Transferability
  • The Minister of Culture, Gilberto Gil, quickly grasped the potential of Viva Favela for expressing the amazing diversity of words, images and sounds coming from the Brazilian slums and urban peripheries. It is expected that in 2008, the portal becomes a national project, involving thousands of local groups, under the Culture Ministery’s sponsorship. In the State of Rio de Janeiro, in 2002, the projects run by Viva Rio engaged 668 grassroots organisations, implementing 741 Projects (see WWW.VIVARIO.ORG.BR).
  • Project summary
  • Our content tackles the difficult challenge of bringing popular culture into the virtual language. WWW.VIVAFAVELA.COM.BR is a portal with news and services produced by young communicators (called “correspondents”), recruited and trained among the poor, who work hand in hand with professional journalists. This way it is easy to find vast culture among the poor. Fashion, beauty, housing solutions, consumption trends, art, history, sports, religion, politics, violence – it is all there, in a way that is rarely captured by conventional media. Yet, stories from Viva Favela are picked up by the mainstream vehicles, such as TV stations, radio stations and periodicals, just about every day. Hence the Portal creates a communication channel between shantytowns , poor communities and middle class. Unique visitors are 80.000 per month and are expected to grow significantly in 2008. On another front, Viva Favela maintains a network of Community Radio Stations interconnected by the Internet. Community Radios have mushroomed in poor neighbourhoods in Brazil, venting local stories and sounds. Branched through the Internet into a nation wide network, set up by Viva Rio, they can overcome isolation. Network wide programs are downloaded to be broadcasted locally, local programs can be uploaded and heard anywhere in the web.